Privacy Policy

At Purple Wine Company, LLC dba “Purple Wines” and/or Graton Spirits Company, LLC dba “Purple Spirits” (individually or collectively referred to as the “Company” or “Purple Brands”), we are committed to protecting the privacy of our customers. Our sites are a safe environment for anyone who visits and reviews our products and services. The following is a description of our policies with respect to the gathering and usage of our customers’ personal information.

  1. When you register on our sites you may provide us with personally identifiable information, including your name, address, e-mail address and phone number. We use this information to process your request and to communicate with you about our company. From time to time, we may use your name and contact information to notify you about changes to the website, new products, special offers and events we think might interest you. If you do not wish to receive this information, please send an email to to opt-out of these mailings.
  2. When you visit any of our Company’s sites, we may collect some basic information that does not identify individual users. This includes the specific web pages visited and types of products you reviewed. We use this information to improve our site and to make your experience here as efficient and valuable as possible.
  3. Our websites may use cookies to remember you and personalize your web experience. “Cookies” are small bits of information stored on your hard drive that contain information relating to your visit to our sites. Cookies assist us in determining which areas of the site are most popular and allow us to speed navigation around the site. They facilitate our tracking of your preferences and allow us to be aware of your interests for future visits.
  4. The Company will not rent or sell your customer information to any third party without your permission. However, we may share customer information to third parties in order to complete normal business operations. All third parties must agree to abide by this Privacy Policy and take reasonable precautions to keep your information confidential. Types of third party companies that may have access to customer information include, but are not limited to, the following:

    • Email distribution services (for company-authored emails)
    • Postal mail distribution services (for company-authored direct mail)
    • E-commerce services (for company-sponsored online commerce)
    • Shipping services (for wine and merchandise shipments)
    • Marketing research firms (for company-sponsored research)
    • Data enhancement firms (to correct or enhance customer data)

  5. If at any time you need to update or change any of the personally identifiable information you have provided us, please send an email with the requested changes to
  6. Our websites may contain links to other websites. The privacy policies described here apply to our sites only. We are not responsible for the privacy policies of other websites and encourage our customers to review the privacy policies of such other sites carefully before providing any personally identifiable information.
  7. These privacy policies are subject to change. Please check this page periodically, where we will post notice of any changes.
  8. These policies are effective as of 1st January 2019.

If you feel that the Company is not abiding by the stated policies or if you have any questions or comments about these policies, please contact us via email at or by U.S. mail: 9119 Graton Road, Graton, CA 95444.